About

The QRCA is a worldwide alliance of dedicated specialists in the field of qualitative research, encompassing market research, user experience research (UX research), customer experience research (CX research), and various other qualitative segments.

Cris Bain-Borrego

I have always believed in the power and potential of language. My years as an interpreter taught me how to listen, analyze and improvise, skills that have served me well as a researcher. I understand the importance of creating a space where people of all ages, ethnic, racial and socioeconomic backgrounds can speak their truths and be heard. I listen to what is said – and not said – to understand people’s beliefs, motivations, visions, hesitations, challenges and delights. My ability to quickly build rapport, establish a human connection and play devil’s advocate allows me to bring out their authentic voice, nuanced perceptions and actionable insights.

Julian Borrego

Having a curious mind, I love speaking to people and digging beyond what they say to understand what truly moves them. Understanding the importance of meeting consumers where they are in their personal lives, I am flexible in my approach and adapt to different realities while pursuing clients’ business objectives. Having been raised in a multicultural family with Spanish as a first language and being immersed in the market research world over the past five years, I have deeply ingrained empathy and have developed a keen sensitivity to target research respondents; I am proud to pick up on any nuances that might otherwise go unnoticed.

Lara Borrego

I have always been passionate about learning from other people’s backgrounds, and as a market researcher and world traveler I take pride in building connections across different cultures and demographics. Over the last three years I have become a skilled moderator, expert project manager, and designer for final report findings across many categories. I am quick to learn and adapt, and have an innate ability to make participants feel comfortable and express themselves authentically.

Customized Research

Each organization is unique, each business question different. We deliver custom research designs, tailored to you – your industry, your culture, your unique challenges.

Focus On Client

We are client-centered in our focus and consumer driven in our analysis. Quick to understand research objectives, recognize patterns and see the “big picture”, CBB provides clients with the emotional intelligence they need in order to make the very best decisions in today’s marketplace.

Ready to Get Started?

Our team is always ready to work with exciting and ambitious clients. If you’re ready to start your creative partnership with us, get in touch.